The Environmental Cost of AI
While AI brings incredible benefits, we must acknowledge and address its significant environmental footprint. Transparency is the first step toward sustainability.
Training a single large AI model can consume up to 700,000 liters of fresh water for cooling data centers
Training GPT-3 consumed approximately 1,287 megawatt-hours, equivalent to 120 US homes for a year
Training a single AI model can emit as much carbon as five cars over their entire lifetimes
Data centers powering AI consume approximately 2.5% of global electricity and growing rapidly
Why This Matters
As AI adoption accelerates, data centers are projected to consume 8% of global electricity by 2030. Water scarcity affects over 2 billion people worldwide, yet AI training consumes millions of liters of fresh water annually for cooling systems.
At MAIketing, we believe innovation must not come at the expense of our planet. That's why we've made sustainability a core pillar of our business model.
Active Initiatives
Beyond reducing our own footprint, we're actively contributing to environmental restoration and sustainable practices in Colombia and the United States.
Tree Planting in Colombia & United States
We are committed to planting native trees in Colombia and the United States to offset our carbon footprint. Our reforestation programs focus on biodiversity restoration and community involvement, helping to combat deforestation while creating green jobs in local communities.
Recycling & Waste Reduction Programs
We actively promote and implement comprehensive recycling initiatives in Colombia and the United States. From electronic waste recycling to paper reduction programs, we work with local communities and businesses to minimize environmental impact and promote circular economy practices.
Future: Renewable Energy Advocacy
In the near future, we plan to expand our sustainability efforts to include renewable energy advocacy. We will actively lobby for policies requiring data centers to transition to 100% renewable energy and support startups developing sustainable AI infrastructure.
Our Vision for the Future
Ambitious goals we're working toward
Join Us in Building Sustainable AI
Partner with an agency that prioritizes both innovation and environmental responsibility. Together, we can grow your business while protecting our planet.
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